The Founders

Micheal Morgan


Passion to create is a good phrase to describe Mícheál, a seasoned software architect and battle tested entrepreneur. A lover of cloud orchestration and complex intellectual stimulation, he's also a prolific open source contributor. He might more often be found road side after a long bike ride with two ice coffees in his hands. That's of course after you checked for him under his desk... he might be passed out!

Mark Argenti


Over 25 years of video production and commercial art. A firm believer that amazing art is found where purpose and the facade of limitation meet. Mark is just at home in a strategy meeting as he is working alongside the production team. Creating graphics or directing a video piece makes him a happy and healthy man. Now if we can just get him to put down the cigar and whiskey after each gig. Who says there isn't truth in advertising?

Ian McDaniel

Production President

Good Theory Production President with more than 25 years in digital video and motion graphics. Ian fuses a rich blend of video technical expertise with an artist’s touch. Ian’s client list IS the who’s who of entertainment.  Client-focused, results-driven and always a pleasure to work with, Ian’s vision and art continues to be in high demand around the world..