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Solid Solutions. Built With Passion.

We are Goodtheory.

We engineer, blueprint and build scalable, future-proof software solutions, so you don't have to. Decentralized, standardized automated and verified so you can be in your business and not ours. We build really great software; we solve that need. What do you do?

 

Our Philosophy

We exist to create, serve, and solve problems. In this pursuit, we expand knowledge, put energy and talents to work. These drivers are the core of our business and the joy of real success. With these aspirations in the forefront, we formulate a set of principles, a foundation to help guide us and above all motivate us. These principles are reflected in our name and distilled here in our company.

MASTERY

Mastery is continual. We become more assured as we learn and grow. We reach a little higher and foster improvement. The antithesis of mediocrity--a journey with no final destination. We know every minute spent in focus on our craft makes the goal possible.

AUTONOMY

Exploration, creative thinking and unique perspectives are the trees that bare the fruit of better solutions, the next breakthrough, and greater knowledge. Autonomy provides the seeds from which such trees grow.

PURPOSE

Fulfillment is success. The result is finding meaning. To matter more substantial than one's self-gives fuel to the courage, persistence, and desire it takes to make a lasting impact. We keep this at the forefront of what we do with our lives.

Visit Our Family

   Goodtheory Studios     Where our talent lives and breathes both design and development. Having an eclectic group of clients from Black Eyed Peas to Philips. We design, direct, animate, film and produce software in this place we call the studio.  Come on in!

Goodtheory Studios

Where our talent lives and breathes both design and development. Having an eclectic group of clients from Black Eyed Peas to Philips. We design, direct, animate, film and produce software in this place we call the studio. Come on in!

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The Founders

Micheal Morgan

Co-Founder

Passion to create is an excellent phrase to describe Mícheál, a seasoned software architect, and battle-tested entrepreneur. A lover of cloud orchestration and complex intellectual stimulation, he's also a prolific open source contributor. He might more often be found roadside after a long bike ride with two ice coffees in his hands. That's of course after you checked for him under his desk. He might be passed out from software design obsession.

Mark Argenti

Co-Founder

Over 25 years of video production, motion graphic design, and business leadership. Mark is just at home in a strategy meeting as he is working alongside the production team. Creating graphics, directing a video piece or helping our clients find a solution makes him a happy and healthy person. Proving yet another 'goodtheory'; who says there isn't truth in advertising?

Ian McDaniel

Production President

With more than 25 years in specialized video and audio applications and motion graphics, Ian fuses a rich blend of video technical expertise with an artist’s touch. Ian’s client list is the who’s who of entertainment. Client focused, results driven and always a pleasure to work with, Ian’s vision and art continue to be in high demand throughout the world.

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Reach Out

101 S Garland Ave #108
Orlando, Florida 32801

Email: hello@goodtheory.com

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